“A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.”
Developing your personal brand not only allows you to deeply consider and clearly define how you're showcasing yourself to this world (as both an online and personal presence), it allows you the governance to attract the success you desire and reach the audience and network in sync with your authentic, transparent, personal, and professional style. Giving you the opportunity to skyrocket into your most sincere aspirations.
When writing your bio or profile summary – whether it’s for LinkedIn, your company website or your personal website – it is important to develop a clear and powerful brand that emanates the very best of who you are.
Are you reaching who you want to reach? Attracting who you want to attract? Are you telling them what they want to know?
When working with clients to develop a personal brand, I ask a lot of questions in order to isolate differentiation as well as marketable skills. This is not a process of self transformation, it is an opportunity to be seen for your true talents, skills, and character in a way that is marketable and reaches who you want to reach - enticing them to want to know more.
Everyone has a story that is waiting to be told and a gift that is waiting to be shared with the world. Developing your personal brand is a priceless investment in your future, and an opportunity to build and network with potential business partners and employers, or dive into other exciting ventures. Once you're out there, the possibilities are endless!
The world would like to meet you. Let me help you tell your story.
If you are somebody that already uses the world’s largest professional network, then you know that LinkedIn is an unbeatable opportunity for you to showcase yourself to HR managers and recruiters alongside your resume. It is a direct route to connect with a company, or someone within that company. There is no wonder it is the number one online platform for job-seekers and employers.
Having a good LinkedIn summary can go far in the industry. Many employers search their top applicants on LinkedIn before making the call for an interview. This is a great opportunity to further entice by sharing all of those great things you would like an employer to know about you, but that don't seem relevant to include in your cover letter.
Like any expression, there is an art to writing a good summary. Think of a great cover letter but with less bounds. This is your story, and everyone loves a good story.
If you need some inspiration to get going, here’s an amazing article I came across on Forbes. It is a guideline that I not only used for my own LinkedIn summary, but that I use when creating summaries for clients. For more examples of bios and summaries I have written, have a look at these free downloads.
Or for a finished example using these guidelines, you can check out my own personal summary here: https://www.linkedin.com/in/ericatremblay
Erica Tremblay is a master wordsmith with a dedication to helping people create their success. She writes as she lives: with a fine balance of mathematics and creative expression.